This post is by Joey Strawn from Social CRM Insider.
There’s an old example many of my teachers used growing up to display a number of different points.
My teacher would show a jar on a table surrounded by a plethora of different-sized rocks. The task is to get all of the rocks into the one jar. No matter how you try, the only way that works is to put all the big rocks in first, then the medium-sized rocks, then fill the rest of the space with the pebbles.
The point of the exercise is to show the importance of priorities and how to organize your life.
Priorities are key to school, life and, of course, business. We’re going to talk about a major rock today that you need to have an understanding of if you’re going to be bringing in a Social CRM to your company or brand: Social Business.
We’re putting our normal curriculum aside today to address the issue of Social Business which, as you’ll find out, I feel is a larger goal than purely Social CRM.
